Dial Global (NASDAQ: DIAL), announced today that 22.9 million people tuned in to hear radio broadcasts of the Baltimore Ravens vs. New England Patriots AFC Championship and New York Giants vs. San Francisco Forty-Niners NFC Championship games on Sunday, January 22, 2012. Dial Global, which broadcasts nearly 100 NFL games and exclusively broadcasts all NFL primetime games, the Playoffs and the Super Bowl to a national audience, commissioned the study which was conducted by Edison Research. The study also found that the overwhelming majority of listeners tuned in to the games via AM or FM radio; alternative methods of listening included Sirius XM and the Verizon Mobile App.
The Edison Research study is the first ever of its kind, designed to accurately measure the number of people that tuned in to hear NFL conference championship broadcasts and make this information available within two days of the event’s conclusion. According to this one-night poll, an estimated 22.9 million people listened to either or both of the NFL conference championship games on the radio this past Sunday. The national survey was conducted via live telephone interviews by Edison Research on January 23rd, 2012.
“This type of focused study and strategic attention to the business exemplify our commitment to being the most innovative and service focused company in the industry supporting our affiliates and advertisers.” said David Landau, Co-President CEO of Dial Global.
“People think of football as a television-only event. This survey shows that in addition, many millions of people are seeking out coverage of the games on the radio,” said Larry Rosin, Edison Research President. “The overwhelming majority of radio listeners to the games listened on AM or FM radio, but the survey did show usage of Sirius XM and the Verizon Mobile App as alternative methods to listen to the games.”
The survey’s findings highlight the continued demand for radio broadcast coverage of live events, including live sporting events. Dial Global is the network radio home to some of the biggest, most widely-followed sports in America including: NFL Football, NCAA Football, NCAA Basketball and The Final Four, The Masters Tournament, MRN/NASCAR Radio and the 2012 Olympic Summer Games in London.
How the survey was conducted
Edison Research conducted a national telephone survey of 901 people. Interviews for this study of Americans age 12 and older were performed on January 23, 2012. The study asked respondents a series of questions about their previous day’s media usage including listening to any part of the NFL Playoff radio broadcasts. Households were selected randomly to participate in the study from phone numbers provided by Survey Sampling International. The final results of the national sample have been weighted by age, sex, ethnicity and geographic region to match current U.S. Census Bureau population estimates. In theory, in 19 cases out of 20, the survey results for the full sample will differ by three percentage points in either direction from what would have been obtained by attempting to interview all persons age 12 and older.
About Edison Research
Edison Research conducts market research, survey research and exit polling, providing strategic information for businesses, governments and media organizations worldwide. Edison Research has been the sole provider of election exit poll information to the six major news organizations – ABC, CBS, CNN, FOX, NBC and the Associated Press – since 2003. Edison Research works with many of the largest American radio-related companies, including Entercom, Clear Channel, CBS Radio, Bonneville, Pandora and Dial Global; and also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, Voice of America, AMC Theatres and ZenithOptimedia. Edison also conducts strategic research for successful media companies in South America, Europe, Africa and Asia. More information at www.edisonresearch.com.
About Dial Global
Dial Global (NASDAQ: DIAL) is a diverse radio programming and advertising sales company that provides vital content and services to more than 7,000 radio stations throughout the United States. Dial Global produces and/or distributes over 200 news, sports, music, talk and entertainment radio programs, services and digital applications, as well as audio content from live events. The company also produces the Dial Global 24/7 turnkey music formats as well as prep services, jingles and imaging. In addition, Dial Global serves as the largest sales representative for independent third party providers of audio content. For more information, visit www.dialglobal.com.
212-279-3115 ext. 206