Edison Research today announced a partnership with St. Jude Children’s Research Hospital to provide research on their annual Country Cares Radiothons and the impact of those Radiothons on radio stations and their listeners. Edison is providing its expertise on a pro bono basis in support of St. Jude.
“From the moment St. Jude came to us with their needs for research, we knew we wanted to be involved,” said Edison Research President, Larry Rosin. “It was only natural to translate our vast research experience in the Country radio industry into a benefit to St. Jude and their Country Cares radio partners. We are proud to support the mission of St. Jude Children’s Research Hospital in this way.”
A series of studies are being conducted to measure the influence of the Radiothons on the community and listeners to partner stations.
The results will be presented at the Country Cares Seminar, the second largest gathering of country music professionals, outside the Country Radio Seminar, held in Nashville each year. The seminar is to be held January 12th – 15th 2012.
About Edison Research
Edison Research conducts survey research and provides strategic information to radio stations, television stations, newspapers, cable networks, record labels, Internet companies and other media organizations. Edison Research is also the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison Research works with many of the largest American radio ownership groups, including Entercom, Clear Channel, Citadel, CBS Radio, Bonneville and Westwood One; and also conducts strategic and opinion research for a broad array of companies including Time Warner, Google, Yahoo!, Sony Music, the Voice of America, See Saw Networks and Zenithmedia. Edison Research has a seventeen year history of thought-leadership in media research, and has provided services to successful media properties in South America, Africa, Asia, Canada and Europe.