In today’s Variety, a write up on our friends at Pandora includes data from our recent “American Youth Study” of 12-24 year olds can be found here:. The article talks about how the Automobile is the ‘holy grail’ for Internet radio providers.
In 2003 Edison performed a study with Arbitron called the National In-Car Study. Perhaps this is the next study we should reprise — looking at the changes in AM/FM Radio’s traditional stronghold would be fascinating seven years later. If any interested parties want to sponsor such a study…just let us know!