New insights from forthcoming Arbitron/Edison Infinite Dial 2010 debuting April 8th
Nearly half (49%) agree with the statement “In the future, there will be no more newspapers because everyone will be getting their news over the Internet” according to the new Infinite Dial 2010 national survey from Arbitron and Edison Research. This is a sharp jump compared with the results from just three years ago when only 27% agreed with the same statement.
“The average consumer’s expectation that newspapers will ‘always be there’ has eroded dramatically since we began tracking this question in 2007″ said Bill Rose, senior vice president of marketing at Arbitron. “This perception cut across nearly all age groups, except those age 65 and older” added Edison President Larry Rosin.
These findings come from a national survey of 1,753 persons ages 12 and over. This is the 18th in a series of studies Arbitron and Edison have conducted since 1998 on topics relating to the Internet and New Media. The complete study, “The Infinite Dial 2010 – Digital Platforms and the Future of Radio,” will be presented in a webinar on April 8th at 2PM and interested parties can register here.