In January, 2010, Edison Research and the Association for Downloadable Media collaborated on a significant survey of consumer attitudes about podcast advertising and sponsorships. Findings of the survey included the following: Other findings of this study included the following: *Nearly...
Washington, DC - January 28, 2010 - The Association for Downloadable Media, in conjunction with Edison Research, announced today the findings of its recently concluded Podcast Consumer Attitudes study. Respondents to this online study of active podcast consumers indicated that...
Pollster.com's Mark Blumenthal posted an article on the National Journal about two new ventures bringing "professional" polling to the masses. Essentially, these new ventures (Pulse Opinion Research and Precision Polling) allow any one with a credit card to inexpensively commission...
Last week, the Outdoor Advertising Association in the UK began a campaign with the intent of showing the relevance of billboard advertising. However, their choice of slogan, "Career Women Make Bad Mothers", proved to be too controversial and had to...
The Super Bowl is one of the biggest events in American culture, even if you are not a football fan. The reason for the big draw has to do less with the actual sport and more to do with the...