articles from August 2009

The Battle For Search Supremacy

While the dust has not begun to settle on the "Bing" search engine push by Microsoft or its partnership deal with Yahoo, the search wars remain a lopsided battle. The July 2009 online ratings from comScore show Google with 64.7%...

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Reporting Television Viewership in 2009

What does it mean to "watch TV" in 2009? Endless choices abound for television viewers in a world where TiVo, Hulu, Netflix, Roku and myriad other distribution, recording and exclusive content options exist. As researchers measuring all manner of consumer...

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NJ and VA: An Early Warning for Democrats?

With approval ratings for both President Obama and the Democratic Congress declining, top political analyst Charlie Cook is forecasting strong gains for the Republicans in the 2010 midterm elections. Obama's approval now stands at around 51% (only 8 above his...

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Research Methods Are Progressing, But Is Sampling Keeping Up?

There's a fascinating interview on Tom Anderson's blog about Next Gen Research and biometric research technology. Biometric feedback capture for market research purposes has come a long way since I first came across it in the 90's, and the things...

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Some Senate Ideological Shifts Under Obama

A post by Joshua Grossman on fivethirtyeight.com makes some interesting observations on shifts in liberal voting in the Senate this year. The chart below shows Senators with the biggest shift away from "progressive" (liberal) votes when compared with their lifetime...

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