Recently, several noted social authorities sat on a panel at the San Francisco American Marketing Association meeting, to discuss how businesses are leveraging web 2.0 tools to help drive sales, improve service and reach out to customers. Louis Gray reported...
Interesting news from Hollywood this week, with word that the Academy Awards will expand to ten Best Picture nominees in 2010. Why the change? While the Oscar telecast actually had an uptick in viewers last year, overall ratings have declined...
In the 2009 Edison/Arbitron Internet & Multimedia survey, while one-third of respondents age 12+ reported using any type of Digital Video Recorder, only 9% of those DVR users said they use the TiVo® brand. Unless you’ve been hiding under a...
The Pew Internet and American Life Project just released some new numbers on home broadband adoption that dovetail very neatly with our own figures from the Edison/Arbitron Internet and Multimedia Series, reported earlier in 2009. Our data (below) revealed that...
In November 2005, I was part of a team that conducted an exit poll for the Parliamentary elections in Azerbaijan (Warren Mitofsky and I wrote about our "Adventure in Baku" shortly thereafter.) It became clear to us on election night...