In the first-ever "Instant Request" edition of Ross On Radio, we take up a reader's question about why broadcasters are launching so many CHRs if teens don't like radio. For the first time in a decade, new Top 40 stations have the potential to expand the format's audience, not just cannibalize it. But bringing the teens back is going to take more than two Top 40s in a market.
On April 29th, at the Inbound Marketing Summit in San Francisco, Edison VP Tom Webster presented a brief talk on some recent social networking stats taken from the 2009 Edison/Arbitron Internet and Multimedia Research series. The following slides present new...
From the Pacific Daily News: http://www.guampdn.com/apps/pbcs.dll/article?AID=2009904240315; Click here for the PDF version. From the Marianas Business Journal: Edison Research coming to Guam (PDF)...
The Infinite Dial 2009: Radio's Digital Platforms, the latest study by Edison Research and Arbitron, is the 17th in our series of investigations of the Internet and new media's impact on radio, revealing significant growth for a variety of technologies....
There's been a lot written lately about the Website that suggests your "real age" based on your overall health and lifestyle. But that concept applies for songs, too. "I Will Survive" has a lot of currency for a 30 year old record. "Brown Eyed Girl" doesn't sound 42. In this week's Ross On Radio, Edison Research's Sean Ross looks at why and how records endure. See his quiz for "Determining A Song's Real Radio Age."