We Will, We Will Mock You or Songs That You Hope A Rival Plays
When WXRK (Now 92.3) New York launched its Top 40 attack on heritage rival WHTZ (Z100), one of the first things it did was try to reimage Z100 as old and cheesy by running promos with "Mickey" by Toni Basil - a song that Z100 never played as a current. In fact, it's usually easier to attack a station with a song that nobody plays ("You Light Up My Life") than with something that's actually on the air. In this week's Ross On Radio, Edison Research's Sean Ross talks about musical attack promos in "We Will, We Will Mock You or Songs You Hope Your Rival Plays."
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The Edison Research / CRB National Country Research Study 2009
This survey of over 13,000 Country radio listeners was conducted in February, 2009 and presented in Nashville at the Country Radio Seminar on March 6, 2009. Respondents were interviewed from the databases of eighteen Country radio stations throughout the United...
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Even For Touring Artists, Radio Support Matters
As the performance royalty debate rages, much attention has gone to the plight of the touring artist. Radio can't possibly expect to get credit for helping the careers of those acts who no longer have music on the radio, right? And yet, a recent look at Pollstar's top 25 touring acts shows that most of them are still represented on the radio.
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Keeping Your Station Moving
Program directors have radically overhauled their stations to be "PPM compliant. The jocks are talking less. The stagers are shorter. The cold segues are there. So why don't today's stations move better? In this week's Ross On Radio, Edison Research's Sean Ross talks about some basics of station pacing and "Keeping A Station Moving."
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