Edison Research, a leading market research company based in Somerville, New Jersey, announced the release of research that measured an increase in the total audience for POP Radio, LP (Point-of-Purchase Radio), a leading provider of in-store audio advertising in Drug,...
When CBS Radio's KLSX Los Angeles debuted as Amp Radio on Feb. 20, it took direct aim at KIIS, with an elbow extended toward Hip-Hop KPWR (Power 106) and a very different looking Website. In this week's Ross On Radio, we take a First Listen to The CHR Battle for L.A.
Rags-to-Riches tale prevails over "Milk" in exit poll among Americans who have seen all five nominated films Somerville, NJ. (Feb. 22, 2009) - In a first-of-its-kind exit poll of movie-goers who watched all five "Best Picture" nominees for tonight's Oscars®...
Part of the fun of the Exit Polls we do on election night is seeing just how different states are from one another in their voting habits and their people. The same point is made in this great new Gallup...
What do you do if your station can't do a music test this spring? That's a question that an increasing number of music stations have to ask this year. Many stations that did library testing every spring now find it...