Every year, Edison Research's Sean Ross looks at the "Songs That Made A Difference," not just the biggest hits, but the ones that represented a change in the radio landscape. And this year, the most surprising hit of the year started the way that songs used to start three decades ago. It came "Straight Outta Saginaw."
A year of radio tumult can be counted on to produce some heated discussion. And one of the best forums was the comments section at the end of 2008's Ross on Radio columns and our postings to Edison's The Infinite Dial." This year's topics prompted comments both from radio's heavy hitters and from displaced listeners, who often ended up on our site because there was no other place for them to go. Two Country-themed columns in particular generated what were easily our most heated discussion threads to date. So if you didn't get a chance to go back and read the comments, here's "The Best Of You" from 2008.
A year ago, the ultra-high spins on power rotation songs at WIOQ (Q102) Philadelphia were enough to get the station national press coverage. But recently, Q102 moved to a still-fast but more typical power rotation, while WXKB Fort Myers, Fla., has also backed down its extreme turnover as well. And so far, playing a song more than once an hour hasn't proven to be a magic bullet in PPM as some had expected.
© Edison Research. All rights reserved. | Site Map