Exit-Poll.net »
- Edison Completes 'Historic' Primary Season With Record Number of Exit Polls
- Edison's Joe Lenski Elected to lead NYAAPOR in 2009
- Credit to the Best Predictions Made this Primary Season
RSS | View The Archives »
The Infinite Dial »
- Another Format For Our Times
- Is Country Finally Ready To Fragment?
- First Listen: KRJO (Old School 1680) Monroe, La.
- WAKY Louisville Now Streaming
- First Listen: Milwaukee's New 94.5, The Lake
RSS | View The Archives »
Ross on Radio »
- A Generational Split At Country ... And What To Do About It
- Organizing The '90s Into A Format
- Stasis We Can't Believe In, Or Where Did All The Format Changes Go?
RSS | View The Archives »
Receive Articles By EMail
Recent Entries & Research »
Landmark Edison/Arbitron PPM Study Released
Entry by Tom Webster
Department store magnate John Wanamaker once famously said: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." In this breakthrough study, Edison Media and Arbitron have encoded the TV commercials run by radio stations and matched them against PPM listenership. Does a television commercial get non-users to try a radio station? Does it turn lighter listeners into heavier ones? This study also looked at other marketing efforts in an attempt to finally crack the code of what "really works." This slideshow was originally presented at the NAB Radio Show in September 2008, and provides real answers on how to best deploy your station's advertising resources.
Reader Comments
Your 2¢, in chronological order — add your comment below.