Department store magnate John Wanamaker once famously said: "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." In this breakthrough study, Edison Media and Arbitron have encoded the TV commercials run by...
The iTunes Music Store's new "Genius" application can recommend songs or even create entire playlists based on others in your library. In doing so, Apple has engaged Pandora on the iPhone battlefield for the recommendation franchise. But in this week's Ross On Radio, Edison Media Research VP of music and programming Sean Ross tries out the new application and concludes that radio has still developed a more sophisticated paradigm for evaluating listeners' tastes. So "Is Your Station Smarter Than A 'Genius'"?
Nearly two years after the launch of WWFS (Fresh 102.7) New York, the idea of a younger-leaning AC station continues to intrigue the industry. Often, however, that concept plays out as a station with younger imaging, not necessarily younger music--something that became apparent in Philadelphia this week where two very mainstream ACs are now sparring for the more contemporary package. Edison Media Research VP Sean Ross has some thoughts this week on why "soft and contemporary" has been so hard to translate musically in this week's Ross On Radio, "Why Is It So Hard To be Today's Soft Rock"
Tom Webster has been promoted to Vice President, Strategy and Marketing for Edison Research, an industry leader in marketing and opinion research. Webster has nearly 20 years of experience in the areas of media research, marketing strategy and product development,...
Five years ago, CBS Radio's WNEW (Blink 102.7) New York became one of programming's most ambitious failures--a mix of Rhythmic Hot AC and celebrity news that lasted only six months and (seemingly) never gained traction. But in 2008, celebrity news is again an hourly feature on New York radio, Ryan Seacrest and Perez Hilton are in syndication (and celebrities themselves), and Toronto's new Virgin Radio 999 is doing a Rhythmic Hot AC format with a heavy emphasis on entertainment. In "Blink And It's Back," Sean Ross looks at "How Entertainment News Took Over Music Radio."