By Memorial Day weekend, it was already possible to isolate Katy Perry's "I Kissed A Girl" and Kid Rock's "All Summer Long" as the contenders for Summer Song of 2008. Going into Labor Day, it's definitely "A Tight Race, But We Declare A Summer Song Winner."
Edison recently gave a talk at the New Media Expo on the efficacy of podcast advertising and some additional data on the makeup of the audience for downloadable media. I concluded that talk with three points for my audience to...
What are the worst testing songs in station music research? Some might guess that they're the eternally polarizing songs that top the consumer press' "worst songs of all time" articles. But the bottom rungs of a music test are just as often populated by critically respected "good music" or by perfectly harmless songs that were just forgotten by time. As stations head into their fall music research, find out "What's At The Bottom Of The Music Test?"
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