Edison Media Research

Edison Conducts Exit Polling for Mississippi Primaries

Entry by Tom Webster

Calls Obama, McCain as Victors

On Tuesday, March 11th, Edison Media Research successfully conducted exit polls at precincts all across Mississippi, surveying over 2200 respondents at Republican and Democratic primaries to identify voter demographics, important issues and candidate preference. John McCain was the winner in the Republican primary, while Barack Obama won the Democratic contest by a significant margin.

Exit Polling data for both contests included voter opinions on the economy, the U.S. war in Iraq, and immigration. In addition, we asked questions ranging from which candidate would make the best Commander-in-Chief, to whether or not voters felt each candidate had "a clear plan for the country." In all primaries, critical real-time information was fed to the major news networks and the Associated Press, enabling these organizations to make timely, accurate calls throughout the evening and to provide their audiences with important post-election analysis.

Mississippi Primary Results

Mississippi Democratic Primary	Percentage
Obama	61%
Clinton	37%

Mississippi Republican Primary	Percentage
McCain	79%
Huckabee	12%
Paul	4%

Mississippi Exit Poll Data

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