No Country For Middle-Aged Men?
Friday's call for entries to Edison's annual "30 Under 30" brought forth an immediate flurry of e-mails asking the same question, some humorously, some dead serious: When are you doing 40 Under 40? 50 Over 50? What about veteran programmers who are being discriminated against? So if radio still has a long way to go in attracting young talent, why do so many veterans feel under appreciated themselves? Edison Media Research's Sean Ross tackles that question in this week's Ross On Radio: No Country For Middle-Aged Men?
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Is Radio Suffering From Too Little Research?
In recent years, the consumer press notion that "tight over-researched playlists have led to radio's declining listenership" has become so widely repeated that nobody feels the need to verify or even scrutinize it anymore. But any recent declines in listening have if anything coincided with a decline in radio research. In this week's Ross on Radio, Edison Media Research VP of music and programming Sean Ross makes the sure-to-be-controversial assertion that research has made many stations more, not less, adventurous. Even radio's critics, he asserts, would like radio more if stations were doing more research. Read Is Radio Suffering From Too Little Research?
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Edison Media Research Conducts Exit Polls in Wisconsin
Calls Obama, McCain as Victors On Tuesday, February 19th, Edison Media Research successfully conducted exit polls at precincts all across Wisconsin, surveying over 2300 respondents at Republican and Democratic primaries to identify voter demographics, important issues and candidate preference. John...
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Does Talk Radio Make A Difference?
Much has been made over the past few weeks of the influence (or lack thereof) of conservative talk radio upon the race to decide the 2008 Republican Presidential Nominee. While John McCain now appears to be the candidate, there has been a considerable backlash against McCain from several notable conservative radio talk show hosts. Have Rush Limbaugh, Sean Hannity and others had any impact upon the hearts and minds of Republican voters? With the help of the National Election Pool, Edison decided to find out--and the results may surprise you.
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Edison Conducts Exit Polls in Maryland, Virginia
On Tuesday, January 29th, Edison Media Research successfully conducted exit polls at precincts all across Maryland and Virginia, surveying nearly 4000 respondents at Republican and Democratic primaries in both states to identify voter demographics, important issues and candidate preference....
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