On Tuesday, January 29th, Edison Media Research successfully conducted exit polls at precincts all across Florida, surveying over 3000 respondents at Republican and Democratic primaries statewide to identify voter demographics, important issues and candidate preference. The Republican primary was won...
On Saturday, January 26th, Edison Media Research successfully executed exit polls of the South Carolina Democratic Primary on behalf of the National Election Pool. Edison's exit poll interviewers surveyed over 1900 voters to determine candidate preference, reasons behind their choice,...
There's been a lot written lately about how hard it is to come up with the perfect song to play at a presidential candidate's campaign rally--finding a song that is rousing, on message, and won't run afoul of the artist's own politics. But anybody who looks at music research for a living could tell you that some choices are better crowd-pleasers than others. In this week's Ross On Radio, Edison Media Research's Sean Ross looks at some of the songs associated with the campaign recently and asks, "Which Presidential Candidates Plays The Hits?"
Throughout the debate on the correct role of imaging in 2008, we've heard from supporters of the new presentational austerity that they personally love the heritage foreground stations but that those stations have no relevance to today's listeners. But today's stripped down stations aren't exactly new either, or a proven cure, as anybody who lived through Top 40's late '70s/early '80s doldrums can attest. Edison Media Research VP Sean Ross looks at how they failed to save one legendary station in "The Last Days of CKLW: Why the New Austerity Isn't New."
On Saturday, January 19th, Edison Media Research successfully conducted entrance polls of the Nevada Caucuses and exit polled the South Carolina Republican Primary on behalf of the major television news networks and the Associated Press. Edison's trained staff of interviewers...