FOLLOW-UP EDISON MEDIA RESEARCH STUDY ON 12-24 RADIO LISTENING SHOWS SHARP DECREASES IN TSL AND USAGE
A new study by Edison Media Research shows sharp declines in Time Spent Listening (TSL), Persons Using Radio (PUR) and most importantly attitudes about radio among the 12-to-24-age group, the listeners who represent both terrestrial radio's future and its greatest...
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Pew Research Center Interview With Joe Lenski On Exit Polls
Andrew Kohut, President of Pew Research Center, interviews Joe Lenski on exit polls and the upcomming election....
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The Formats That Make Too Much Sense To Work (Until Now)
Part II: The Rap/Rock Hybrid
In the late '90s, when hip-hop began to usurp rock's status as "the only music that matters," even among white teens, programmers were forced to finally consider some sort of combination of rap and rock on the radio, particularly when hybrid acts like Limp Bizkit and Kid Rock became the defining flavor of Alternative radio. Nearly a decade later, rap rock seems like almost a quaint notion. But KMBY (X103.9) Monterey, Calif., is taking another swing at it, couching it in a young male-lifestyle approach that many predecessors had never really developed.
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In Memoriam: Warren Mitofsky
1934 - 2006 Partner, Mentor, Friend. We will miss you, Warren. For more about Warren, please see the accompanying stories on CNN, CBS, New York Times, The Washington Post and Mystery PollsterListen to Edison Executive VP Joe Lenski's reflections on MRWeb ...
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