On the Starbucks Channel, Branded Entertainment, and "Quality Rock That Really Rocks"
For nearly two years, XM Satellite Radio's channel 75, its joint venture with Starbucks' Hear Music, has been giving us an advance listen to what the branded national channels of the future could sound like. In this week's Ross On Radio, Edison Media Research's Sean Ross takes a new listen to XM75-Hear Music, finding it well assembled and surprisingly low-key from a branding standpoint. Ross also asks why nobody is doing a more uptempo version of Starbuck's eclectic but mellow mix. Is there room for "Quality Rock That Really Rocks?" More thoughts in this week's Ross On Radio.
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Microsoft Zunes in on Apple's iPod
The eMarketer is quoting Edison Media Research/Arbitron's study and talking about Microsoft's digital media player, code-named Zune, that will compete with Apple's iPod....
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The Podcast Consumer Revealed: An Exclusive Early Look at the Growing Podcast Audience
This study, taken from the recently released Arbitron/Edison Media Research Internet and Multimedia 2006 survey, is the first detailed, publicly available data on the 11% of the country who have listened to a podcast (by any name). Edison first...
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Skip-Through Ads and Time Shift Most Important DVR Use
The Center for Media Research quotes Arbitron/Edison Media Research Study of consumer use of Internet broadcasting....
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'Imitation IPod' Invades Radio
Edison Media Research/Arbitron's research on adult hits/variety hits radio stations is quoted in Wired News....
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