Perspectives, News & Opinions From The Researchers At Edison

Internet & Multimedia 2006: On-Demand Media Explodes

Entry by Tom Webster | Tuesday, June 20th, 2006 | Permalink

arb2006_1.pngHow are on-demand media devices such as the TiVo/DVR and the iPod, along with Video On Demand and other digital media delivery platforms, continuing to alter the traditional media landscape? And what are the implications for content providers and advertisers?

Those are just a few of the questions answered in Edison Media Research and Arbitron’s new study: “Internet & Multimedia 2006: On-Demand Media Explodes.” arb2006_2.png This major new study, the fourteenth of the series, examines the increasing consumption of media on-demand, focusing on new devices, services, and content deals that are allowing Americans to continue to exercise increased control over the media they consume. Also included is the latest trended data on Internet audio and video usage, as well as awareness and usage of satellite media, HD Radio, podcasting and more.

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