A Switch To Adult Hits Still Means Bigger Audiences For Most Stations In Radio's Newest Format, According To the Latest Arbitron And Edison Media Research Study Nearly three years after the debut of Adult Hits, most radio stations that have...
The new Arbitron/Edison Media Research found just three Adult Hits stations continuing to lead 25-54 AQH in their market. So what is it about WARH (the Arch) St. Louis, KBBD (Bob FM) Spokane, Wash., and KPKX (the Peak) Denver that sets them apart? For one thing, a combination of cume and TSL that few others are managing right now. And, in the case of St. Louis and Phoenix, a distinct musical difference from much of the format.
The Business Journal of Phoenix quoted the exit-poll survey on the effectiveness of advertisements on GPS on golf carts conducted by Edison Media Research....
How are on-demand media devices such as the TiVo/DVR and the iPod, along with Video On Demand and other digital media delivery platforms, continuing to alter the traditional media landscape? And what are the implications for content providers and advertisers?...
There hasn't been enough in the trade press about what's happening at Radio One's WAMJ (Classic Soul 102.5) Atlanta. About a month ago, Radio One added its syndicated talk hosts Michael Eric Dyson and the Rev. Al Sharpton to a...