Praising Mass-Appeal In An Increasingly Niched World
- February 21, 2006 1:52 PM
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The recent attempt by Columbia University researchers to predict the hits through a “decision market” succeeded, they say, only in showing how hard it is to pick the hits, and that peer pressure exists. And yet, sufficiently large, diverse groups make good choices all the time. That’s the message of 2004’s “The Wisdom Of Crowds” and the result of every well-executed, well-implemented music test. “The Wisdom Of Crowds” also gives encouragement to anybody who thinks that mass-appeal is an untenable concept in an era of 200-plus satellite channels and proliferating HD multicast channels.