WNIC-FM is ready to play yule tunes
- October 31, 2005 10:41 AM
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In the Detroit Free Press, Sean Ross reports the top 5 most-loved songs as tested with women 30-49 around the country last yule....
articles from October 2005
As Top 40 Rocks, Artist Ownership Questioned
- October 28, 2005 10:16 AM
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Sean Ross talks to the Billboard Radio Monitor on Top 40's current infusion of rock....
Should You Open Your Music Meeting to Listeners?
- October 25, 2005 1:59 PM
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Recently New Jersey's statewide paper, the Star-Ledger, opened up its comics pages to listeners--letting them vote on which strips should stay and go, then running a fascinating series of articles explaining the decision to keep or drop every single strip in the newspaper. Seeing inside the Star-Ledger's editorial process was a lot like watching a radio station's music meeting. More important, it rekindled my passion for the comic pages that I used to love but hadn't followed closely as an adult. So what would happen if a radio station decided to tell listeners why records are on the radio station? After several years of consumer press stories about tight playlists and payola investigations, is there an advantage to making your music process transparent?
Adults Like Hip-Hop, Teens Like Classic Rock, So Where's The Coalition?
- October 14, 2005 1:12 PM
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Check out a Hot AC library test and you'll likely find at least a few Hip-Hop titles at the top. Open up an Active Rock test and you'll find Classic Rock titles at the top, sometimes performing better with younger demos. And any lingering perceptions about older listeners and edgy music have been pretty well shattered by seeing Green Day's "Holiday" become a bigger hit at Hot AC than at Mainstream Top 40. So if there's so much openness among different age groups, why is the parents/kids coalition still so elusive, except at Country?
The Rise of Consumer Generated Media, and Why it Matters to Your Station
- October 11, 2005 12:09 PM
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Disregarding, or worse yet belittling the efforts of people who take the time to write about your station (for good or evil) is missing a golden opportunity to build a relationship with a segment of your audience that you can't get to any other way. You could also be damaging your search engine rankings in the process.