articles from September 2005

The Beat Goes On

Sean Ross is quoted in the Newsweek on the Satellite and Internet radio, the cheap new promotional tools for niche musicians and small record labels....

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Nearly Three in Ten Teens Find Radio Commercials Always or Usually Informative

When asked how informative commercials they hear on the radio are, 29% of 12-17s said they find radio commercials to be "always" or "usually" informative. This compares to 21% of those age 18+ who "always" or "usually" find radio commercials...

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On the Importance of Radio Station Blogging

Should your station even have a blog? To long-time bloggers, the question is ludicrous--of course you should be blogging. Let’s face it, however, even the most widely-read blogs are frequented by a few thousand people a day, while your station might reach a million listeners each week. Conversations are happening on the web about your station, however--and if you haven’t developed a strategy to monitor and participate in these conversations, your brand is being redefined whether you like it or not.

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Three Stations Go "Commercial Free," But Can You? First Listen: WDRE/WBON Long Island, N.Y.

For nearly 20 years, some broadcasters have been talking about dropping spots and selling sponsorships only. Now, three Eastern Long Island, N.Y., stations are trying just that--billing their jockless “FM Channel Casting” as a way to compete with spotless satellite radio. But will the economics work? Does going jockless mean competing with satellite and iPods or capitulating to them? And will listeners accept even four short spots as “commercial free”?

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Payola scandal again rocking, roiling radio

Sean Ross talks to the Washington Times about radio payola "pay-for-play" scandals and FCC's latest payola investigation....

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