When the Aerosmith version of “Come Together” performs well in music research, are audiences responding to that performance of the song, or the strength of the original? Is the ongoing appeal of “I’ll Be Missing You” by Puff Daddy still getting a boost from “Every Breath You Take”? Well, not every song that’s a remake or a sample does well in research. And if there is a halo effect for remakes, some radio programmers are looking for more ways to take advantage of it.
recent research
- The Amazon Prime Phenomenon
- Moms and Media 2012: The Connected Mom
- Why Twitter Is Bigger Than You Think
- The Daily Deals Consumer 2012
- Edison Conducts Maryland And Wisconsin GOP Primary Exit Polls; Romney Declared Winner In Both
- NEW Research on “Daily Deals”
- The Infinite Dial 2012: Navigating Digital Platforms
- A Dramatic Rise in Internet Radio Usage
- Edison Conducts Louisiana Primary Exit Polls; Santorum Declared Winner
- Edison Conducts Illinois Primary Exit Polls; Romney Declared Winner
Perspectives, News & Opinions From The Researchers At Edison
Is There a Halo Effect for Remakes?
Entry by Tom Webster | Tuesday, August 23rd, 2005 | Permalink