Perspectives, News & Opinions From The Researchers At Edison

Adults 45+ Believe Online Radio is “Fun”

Entry by Tom Webster | Wednesday, June 8th, 2005 | Permalink

Sixty-three percent of Adults 45 years of age and older who listen to Internet or Internet-only audio agree that Internet Radio is “Fun to Listen to,” compared to only 23% who disagreed with that statement. Of this same group, 65% agreed that Internet Radio “generally offers music very close to your taste.”
Want to know more? Check out the 2005 Arbitron/Edison Internet and Multimedia Study for information on Satellite Radio, iPods, time-shifting and more.
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