Edison Media Research

Spot Load Study 2005: Managing Radio Commercial Inventories for Advertisers and Listeners

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How do radio listeners react to the number and placement of radio commercials they hear, and how does this vary by format, demographic, and listening location? How can stations structure pods to minimize listener fatigue? Those are just a few of the questions answered in Edison Media Research and Arbitron's new study: "Spot Load Study 2005: Managing Radio Commercial Inventories for Advertisers and Listeners."

This major new study examines whether radio listeners perceive spot loads to be increasing or decreasing, and how spot loads affect radio listening; the relative importance of quality versus quantity of commercials they hear; where and when listeners tune out radio commercials; the impact of different marketing strategies related to commercials and more.

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