Perspectives, News & Opinions From The Researchers At Edison

Listeners Prefer Three Breaks of Four Spots to Two Breaks of Six Spots

Entry by Tom Webster | Wednesday, May 4th, 2005 | Permalink

According to the Edison Media Research/Arbitron Spot Load Study 2005, radio listeners prefer three breaks of four spots to two break of six spots by a margin of 57% to 34% (when given an example of dividing 12 commercials in one hour of radio programming). These findings suggest that recent initiatives to play more frequent breaks with fewer commercials are consistent with consumer preferences.
Want to know more? Check out the Edison Media Research/Arbitron Spot Load Study 2005 for information on how radio listeners react to the number and placement of radio commercials they hear, how this varies by format, demographic, and listening location, and more.

Comments are closed.