Perspectives, News & Opinions From The Researchers At Edison

Sirius has passed XM in awareness.

Entry by Tom Webster | Monday, April 25th, 2005 | Permalink

Although XM is still the leader in terms of subscriptions, this year Sirius has taken the lead in terms of overall awareness. According to the 2005 Arbitron/Edison Internet and Multimedia Study, 50% of Americans are familiar with XM, but 54% are now familiar with Sirius.
Want to know more? Check out the 2005 Arbitron/Edison Internet and Multimedia Study for information on Satellite Radio, iPods, time-shifting and more.
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