Jack/Bob: When To Co-Opt, When To Fight
Like most new formats, the Jack/Bob Classic Hits/Hot AC hybrid was barely on U.S. programmers' radar for its first 18 months. Now, as the second 18 months end, there's an American land rush to sign on a Jack/Bob-type station, or pre-empt it, and with it, a rush to vacate the current-based Hot AC position. While Edison Media Research's Sean Ross is a longtime proponent of Jack/Bob, he also believes that no format is an unstoppable juggernaut. So in this week's Ross on Radio, read interviews with the Hot AC and Classic Rock PDs whose stations are actually bigger than they were before the format came to town.
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Radio stations scramble to be heard as Arbitron/Edison study shows impact of satellite radio and iPods
The Indianapolis Star uses Arbitron/Edison Media Research data in its profile of the changing radio industry....
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Broadband users choosing Internet over TV and radio
IT World reports on findings from Arbitron and Edison Media Research’s recent study of on-demand consumers....
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Arbitron/Edison Media Research study shows Americans are changing the way they access media
Indian news features information from Edison Media Research’s study with Arbitron about American increasing tendency towards on-demand media....
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Are iPods taking over? Arbitron and Edison Media Research study has surprising answer
MediaLife talks to Arbitron and Edison Media Research about the results of their study of on-demand media consumers....
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