After two years, detractors of Canada’s Jack/Bob classic hits/Hot AC hybrids finally saw some indication that the format juggernaut’s numbers were declining. But is it just the passage of time at work here? Or are there other factors?
Country radio has been trying to re-insert tempo and texture for a few years, but it hasn’t taken until now. Adding rock (or even hip-hop) touches weren’t new enough to get listeners attention. So Music Row is now giving 12-24s the thing they haven’t heard in Country: (sort of) extreme content.
We’ve had throwback jerseys and retro editions of consumer goods. So what would happen if somebody took, say, Mike Joseph’s “Hot Hits” format and plopped it back on one of its old frequencies? Is it time for a throwback station?
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