In the just-released winter Arbitrons, the much-heralded Adult Modern format remains the ultimate niche, the Bob/Jack format posts its first American success story, and we find out whether you can really make Adult Standards younger.
Not surprisingly, all-Christmas stations that saw their numbers spike in the fall book ended up giving back much of that boost in the winter book, and few managed to put two up books together. But the losses were still less than what stations picked up during the fall, particularly when you looked only at FM stations. And Christmas stations still finished slightly ahead of where they were last winter.
Is there a middle ground between the super-tight Oldies radio template of the last decade and the more aggressive handful of pre-Beatles AM stations that are popping up? Veteran programmer and oldies fan Scott Shannon is looking for a middle ground with his new True Oldies Channel, syndicated through ABC Radio Networks.
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