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Internet & Multimedia 12: The Value of Internet Broadcast Advertising

Entry by Edison Research | Tuesday, March 23rd, 2004 | Permalink

Arbitron and Edison examine the size, characteristics and consumer habits of the Internet Broadcast audience and the most effective way to market to this elite segment of the U.S. population. The media habits of this group are compared and contrasted with the rest of the Internet community and the U.S. population in general. Also included are other evolving digital devices and new media technologies including satellite radio and personal video recorders.

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