It’s often taken for granted that the answer to the new PD’s query, “Why haven’t we ever played this song,” is always, “Because everybody knows it doesn’t test.” But that’s not the case every time. After working with some stations on their spring list, there are more hits out there—if you’re willing to look for them.
Arbitron and Edison examine the size, characteristics and consumer habits of the Internet Broadcast audience and the most effective way to market to this elite segment of the U.S. population. The media habits of this group are compared and contrasted with the rest of the Internet community and the U.S. population in general. Also included are other evolving digital devices and new media technologies including satellite radio and personal video recorders.
This online survey of 13,000 Rock radio listeners by Edison Media Research and Jacobs Media found that although indecency on the radio is a concern for many, these listeners do not support government regulation of the airwaves....
It took more than a year, but Canada’s Classic Hits/Hot AC “Jack/Bob” hybrid is finally making some inroads in America. Its first two stations have had their first book and two others have debuted in the last week or so. So will it work in America? Well, in some form, it already has.
The $213-million that “The Passion of the Christ” earned in its first 12 days might have put a fine point on it, but radio programmers have long had plenty of opportunities to see how potent spirituality can be when it surfaces in the mainstream, whether it’s Creed, Mercy Me, or “Three Wooden Crosses” by Randy Travis. So how should Country respond to the growth of Christian AC? How has Urban AC already dealt with the growth of Gospel? And why aren’t more secular groups taking notice?