Shifting Gears: The In-Car Study (presented at NAB Europe)
- Entry by Edison
- Oct. 27, 2003
- Permalink
Arbitron and Edison premiere a new study of radio listening in cars, with data from new research performed in both the US and the UK, combined with ratings data from many European countries. This all-new presentation will show in-car radio listening trends, the impact of new technologies that are making the in-car environment more competitive, and provide strategies to make your station the one that people turn to when they are on the road.
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