If Rhythmic AC Works in London, Why Not Here?
When London’s bright AC Heart FM pushed Capital FM out of No. 1 this summer, it was as momentous an occasion as WABC New York being beaten by WKTU. Momentous, too, because Heart FM embraced rhythmic titles in a way that have always scared American AC programmers.
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Shifting Gears: The In-Car Study (presented at NAB Europe)
Arbitron and Edison premiere a new study of radio listening in cars, with data from new research performed in both the US and the UK, combined with ratings data from many European countries. This all-new presentation will show in-car...
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The National In-Car Study: Can Radio Defend Its Turf?
Arbitron and Edison take a comprehensive look at the battle for entertainment and information in the car. What is, and will be, the impact on radio for Satellite Radio, cell phones, more traffic, GPS systems, DVD Players, and all the...
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Has Callout Become the New Request Line?
For several years now, some PDs have been using callout research to get a fast read on active records, emphasizing P1 listeners in the screener and expecting results faster than ever. In doing so, programmers have disenfranchised the very listeners that callout was meant to reach. They’ve also put their stations in the hands of a very small but aware group of listeners whose tastes won’t necessarily reflect the rest of the audience, even after the passage of several weeks.
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First Look: WRLL Chicago — An Interview with Tommy Edwards
In recent years, the pre-Beatles Oldies format has proliferated on AM as operators look for something new to do with their Adult Standards AMs and as the FM oldies format moves into the ‘70s. Now, Clear Channel’s WRLL (Real Oldies 1690) brings both ‘50s oldies and morning legend Larry Lujack back to Chicago radio. An interview with PD Tommy Edwards.
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