Canada's Jack and Bob stations average 1,000 songs in active rotation. They avoid traditional positioning, as does "deep cuts" Classic Rocker KQMT Denver. So why did those stations resonate with an audience when New York's WNEW (Blink 102.7) try many of the same things unsuccessfully?
Arbitron and Edison examine how new media usage, such as satellite radio, personal video recorders and DVDs, have become part of mainstream consumer habits. In fact, approximately 50 million Americans have used Internet audio or video in the last month....
The column that kicked off Ross On Radio’s First Look series. A look at that week’s retooling of WNEW (Blink 102.7) New York and thoughts on why that station didn’t work. This column, written before the station’s subsequent retooling to Mix 102.7, asks whether a station should position itself as “Music Women Love,” a question that has seemingly been answered.
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