Edison Media Research

The Side Channel Study: Extending Your Brand on the Internet

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Arbitron and Edison take the first ever look at a new phenomenon in Webcasting called Side Channels. Side Channels are Internet-based extensions of radio station programming that complements or extends the station’s over-the-air brand. The study reveals how consumers use Side Channels and what they think of them. Plus, Arbitron and Edison provide several practical recommendations based on the findings of the research.

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