April is just about over which means May is right around the corner. With May comes spring weather, Mother’s Day and the annual Moms and Media report. Edison Research will release the sixth installment of Moms and Media along with a webinar on May 5, 2016.
Taken from the Infinite Dial study conducted by Edison Research and Triton Digital, Moms and Media 2016 will focus on how Moms think mobile first, and continue to use their smartphones for just about everything media. The report will feature fresh tracking data about social networking, mobile device ownership and Internet usage. We’ll highlight how moms are still consuming more traditional forms of media like radio and television, while also taking in newer types like podcasts and audiobooks.
It is known that smartphones are the ‘it’ for moms. They are increasingly reliant on that technology and what it brings them 24/7 in the palm of their hand. With smartphone ownership soaring among moms and even the total population, the mobile platform continues to be a priority and drive lifestyle behavior. In this year’s study, among moms with Internet access, 51% said they go online most using their cell phone. In comparison, 41% of moms with Internet access said via computer and 8% said tablet.
Please join us on Thursday, May 5th at 2:00 pm EST when we present Moms and Media 2016. Log in for insights and findings about how moms are not only consuming media and engaging in social networking, but also how they are relying on mobile to allow them to do it.