Finding And Selling Today’s Best Music

With so much gold popping up on so many stations, you’d think there would be a place for a station to sell itself as the new music choice. But there aren’t a lot of formats where programmers feel entirely confident about the current available product, save, perhaps, Country. But “Today’s Best Music” could still be a viable franchise if programmers were able to back it up by finding more great music, and if they could come up with a fresher way of saying it than “Today’s Best Music.” Edison VP of Music and Programming Sean Ross has more to say in this week’s Ross on Radio, Finding And Selling Today’s Best Music.

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