Frequently Asked Questions
+ What if I only need the data after Election Day?
One week after the election, the Exit Poll data is available for purchase by non-news organizations including Academic and/or Non-profit organizations, Commercial or Political Organizations (including political parties) polling firms, consultants, news media, and corporations.
In 2009, Edison/Mitofsky will archive the datasets (Primary and General) with The Roper Center and the ICPSR at the University of Michigan. Both organizations may provide the Exit Poll data to their members. Until Edison/Mitofsky archives the data, the only way to access the information will be through purchase from Edison/Mitofsky.
+ Doesn't my AP Contract allow me access to the data?
+ Can I get data from the network that owns my station?
+ How do I receive the data on Election Day?
+ Do you provide training before Election Day?
+ How do I receive help on Election Day?
+ How can I have confidence in a race that you call?
We use a high standard of care in making sure that the information and analysis that we provide news organizations is accurate. All surveys, including exit polls have a sampling error and Edison/Mitofsky makes certain to take that into account before advising news organizations of the winner in any race.
2008 Election Subscriber Information
What We Do
Exit Polls are administered only minutes after voters leave their polling places. The survey results are the best tools available to help understand the motivations and patterns behind the vote.
Exit Polls provide detailed information about:
- Who the voters are
- Demographic breakdowns by age, gender, ethnicity, education, employment and political identity
- What local/regional/national concerns affect voter decisions
- Regional distinctions that color results within a state, region or the nation
The Exit Poll data is available for purchase by TV stations, newspapers, Internet sites and other news outlets. Subscriptions to our surveys greatly enhance Election Night coverage for your audience, branding your company as a primary source for the most thorough coverage. It is our goal to make data available to our subscribers with speed, clarity and most importantly accuracy. The polling data is delivered through a secure web application directly to subscribers on Election Day.
In addition to our Election Night subscriptions, survey data may be purchased one week after voting at a reduced cost. Data will also be provided to the Roper Center in 2009.
What You Get
The secure, password protected web system delivers your data clearly and efficiently.
The Exit Polls will be available as State Surveys, delivering individual state polling results the presidential primaries/caucuses.
Subscribers will receive:- Statewide race crosstab reports. (First report in the late afternoon and updates throughout election night.)
- Detailed demographics include age, gender, income, education, employment, and other key factors.
- Voter responses to current issue and candidate quality questions.
- The ability to view all data in horizontal and vertical cross tab format
- Printer friendly PDF view of results
- The ability to chat with your subscriber contact via telephone and a Live Chat Messenger System on Election Day.
- No projections of election outcomes will be made until all polls close in a state.
After the polls close, if the results indicate a clear outcome, Edison Mitofsky will project the winner. If a race can not be called at poll closing, we will remain in communication throughout election night and inform you when a projection will be made.
Price
Subscriptions for Local, Regional, National and International media outlets are available. Data can be purchased at the statewide, regional and national level. Subscription prices vary by type of media outlet and by size of state and media market. The range is $1000 to $5750 per state. Results for the National Exit Poll are available for $26,000.
Please contact Liz Doyle for more information concerning a proposal for your organization.
Past Subscribers Include:
