Edison Research – The Exit Polling Authority
Edison Research began Exit Polling in 1996. Since then, Edison has become the preeminent Exit Polling organization in the world. Edison Research was chosen by ABC, CBS, CNN, FOX, NBC and the Associated Press to conduct Exit Polls and collect vote returns to project and analyze results for broadcast in 2004, 2006, 2008 and 2010, and will again provide data for every major presidential primary and the general election in 2012. Edison also designed the CNN RealVote system used by the cable network during the 2002 General Election. In previous years, Edison has conducted exclusive Exit Polling for elections around the country including Mayor’s races in New York City, Washington, DC, and in state elections for Governor and U.S. Senate.
Edison Research successfully uses the same methods used for political exit polling for a variety of commercial uses. We have performed exit polls at a wide variety of locations including retail stores, movie theaters, concert venues, airports, train stations, buses, cruise ship docks, golf courses, baseball stadiums and basketball arenas. Check out our Consumer Exit Polling section for more information on the various projects that Edison Research has worked with using Exit Polls.