Edison Conducts South Carolina Primary Exit Polls; Gingrich Declared Winner

On Jan 21, 2012, Edison polled 2,381 Republican Primary voters in South Carolina to determine their candidate choice and the reasons for their preference. Our Exit Polls, conducted on behalf of the National Election Pool (NEP), showed Newt Gingrich to be the winner, followed by Mitt Romney in second, and Rick Santorum in third.

Republican Turnout in South Carolina was a total of 601,577. Edison’s election team polled 35 polling locations, and our exit polls were used to determine key information from voters, including demographic data, important issues and the “electability” of the various candidates. Edison’s election team captured, processed and analyzed thousands of data points within the short duration of the primary and enabled our member clients and subscribers real-time access to in-depth analysis of the South Carolina results.

South Carolina Republican Primary Results

Candidate Percentage
Gingrich 40.4 %
Romney 27.8 %
Santorum 17.0 %
Paul 13.0 %
Others 1.8 %


South Carolina Primary Exit Poll Results

For more analysis and results from the SC Republican Primary, please visit our client/member sites:





Fox News


Washington Post

New York Times

Wall Street Journal


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