Company News · March 21, 2012

Edison Conducts Illinois Primary Exit Polls; Romney Declared Winner

By Tom Webster

On March 20, 2012, Edison polled 1,621 Republican Primary voters in Illinois to determine their candidate choice and the reasons for their preference. Our Exit Polls, conducted on behalf of the National Election Pool (NEP), showed Mitt Romney to be the winner, followed by Rick Santorum in second, and Ron Paul in third.

Republican Turnout in Illinois was approximately 925,000 voters. Edison’s exit polls were used to determine key information from voters, including demographic data, important issues and the “electability” of the various candidates. Edison’s election team captured, processed and analyzed thousands of data points within the short duration of the primary and enabled our member clients and subscribers real-time access to in-depth analysis of the Illinois results.

Illinois Republican Primary Results

Candidate Percentage
Romney 46.7 %
Santorum 35.0 %
Paul 9.3 %
Gingrich 7.9 %

 

Illinois Primary coverage from our clients:

CBS
http://www.cbsnews.com/8301-503544_162-57401310-503544/how-romney-won-the-illinois-primary/
http://www.cbsnews.com/primary-election-results-2012/exit.shtml?state=IL&race=P&jurisdiction=0&party=R&tag=contentMain;contentBody

AP:
http://www.huffingtonpost.com/2012/03/20/illinois-election-results-2012_n_1368450.html
http://www.boston.com/news/politics/articles/2012/03/20/long_gop_nomination_fight_worries_few_il_voters/

ABC
http://abcnews.go.com/blogs/politics/2012/03/illinois-exit-polls-romney-gains-in-relatability/

CNN
http://www.cnn.com/election/2012/primaries/epolls/il?hpt=hp_pc1

FOX
http://www.foxnews.com/politics/elections/2012/illinois-primary-march-20/exit-polls

NBC
http://elections.msnbc.msn.com/ns/politics/2012/illinois/republican/primary/

Washington Post
http://www.washingtonpost.com/blogs/behind-the-numbers/post/illinois-gop-voters-how-they-compare/2012/03/20/gIQAZFLCQS_blog.html

New York Times
http://elections.nytimes.com/2012/primaries/states/illinois/exit-polls

WLS-TV
http://abclocal.go.com/wls/feature?section=news/politics&id=8588756

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