Do Not Call! How is your Research Being Affected by this Popular Law?

Good research is as much about asking the right people as it is about asking the right questions. If you are a consumer of any kind of market, opinion or audience research, you owe it to yourself to check out Edison Senior VP Rob Farbman’s continuing series of articles on current legal and societal trends impacting research today.
This week, Rob looks at how the wildly popular Do-Not-Call Registry has changed research. With millions of Americans now blocking telemarketing calls through the Do-Not-Call list, has the telephone clutter been cleared for survey researchers to thrive?

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