Company News · July 1, 2005
Do Jocks Matter?
By Tom Webster
For anybody who grew up in radio, “Do jocks matter?” should be a rhetorical question. But there’s nothing like seeing Cousin Brucie and numerous others replaced by jockless radio stations, as we have in recent weeks, to bring that question back to the fore. This week’s Ross on Radio asks why so many programmers should equate “music-intensive” or “different” with “jockless” and looks at the last 15-or-so years’ worth of attempts to have production do the job of the air personality.
Get our latest insights delivered to your inbox.
For anybody who grew up in radio, “Do jocks matter?” should be a rhetorical question. But there’s nothing like seeing Cousin Brucie and numerous others replaced by jockless radio stations, as we have in recent weeks, to bring that question back to the fore. This week’s Ross on Radio asks why so many programmers should equate “music-intensive” or “different” with “jockless” and looks at the last 15-or-so years’ worth of attempts to have production do the job of the air personality.