Edison's Exit Polling
Edison Media Research successfully uses the same methods used for political exit polling for a variety of commercial uses. Exit polls can provide a large amount of interviews of a targeted group at a fraction of the price of a telephone survey.
Edison has a database of over 6,000 trained interviewers nationwide that have worked for us for our political and consumer exit polls.
We have performed exit polls at retail stores, movies, music concerts, airports, cruise ships, and any other place where learning people’s opinions can be of value.
Concerts
ConcertPoll is an effective and cost efficient way to research a large number of core fans and potential record buyers. These surveys, conducted at the concert venue, provide an accurate profile of the concert audience by utilizing the same methodology we use to project election results for CBS and CNN. ConcertPoll helps provide a demographic profile of the artist’s core fan base. These surveys also help to develop or fine tune marketing plans by determining the best way to reach record buyers.
Movies
Edison Media Research conducts exit polls at movie theaters to pre-screen movies and television programs. These studies can help evaluate audience reactions and to help develop marketing plans. We have also conducted movie exit polls to test advertising awareness for movie slide advertising and product placement.
Retail Establishments
Edison Media Research also conducts in-store surveys for retail establishments. These surveys provide a demographic profile of the store’s shoppers, as well as valuable information on customer preferences and satisfaction. In-store surveys allow us to determine what consumer needs are not being fulfilled. What goods or services are in demand but not currently available? How can resources or floor space be utilized more efficiently? Are store hours meeting customer needs? Exit polling at retail stores provide a cost-effective report card from your customers and a valuable forum for feed-back and potential improvements.
Other Exit Polls
We can employ our scientific exit polling methods to profile and analyze consumers at almost any location. Here are some of the other locations Edison has conducted consumer exit polls:
- Golf Courses
- Theaters
- Stadiums
- Restaurants
- Parking Garages
- School Buses
- Bowling Centers
- Truck Stops
- Concert Halls
- Airports
- Cruise Ships
- Office Buildings
- Conventions
- Festivals/Outdoor Events
- Subway Stations and Trains
- Shopping Malls and Retail Stores
- Museums
- Health Clubs
- Bus Stations
- Medical Centers