Edison Research is one of the leading out-of-home media and marketing research companies in the world, with an unparalleled ability to conduct logistically complicated projects in multiple locations quickly and efficiently.
Edison draws upon its ten year history as the sole provider of Exit Polling data to the major U.S. news networks to develop a cost-effective and sound methodology for measuring opportunity to see, vehicle and advertising reach, dwell time, and other audit metrics, as well as key effectiveness measures like awareness/lift, usage, and willingness to consider. We can also gather important demographic, psychographic and behavioral information about your audience or customers to help optimize current campaigns and inform future ones.
Our national network of over 11,000 trained exit pollsters enables us to leverage our political polling expertise into quantitatively sound consumer exit polling to reach consumers with exposure to out-of-home media. We have conducted research in all manner of out of home locations, including airports, movie theaters, professional offices and more – in fact, anywhere consumers are in transition and potentially exposed to out-of-home media, Edison’s professional interviewers can be mobilized quickly and cost-effectively.
Edison can provide your network, brand or company with reliable, accurate and credible data to gauge the performance of your out-of-home media efforts. Want to know more? Check out some of the locations we have sampled using our Consumer Exit Polling network, or just contact us today!