Iraq Market Research Services

Public Opinion And Market Research Services In Iraq:
Decision Support In A Challenging Market

With an expansion of its research services in Iraq, Edison Research continues to grow its Middle East research capabilities. Edison and its research partner IIACSS have jointly conducted dozens of survey research projects in Iraq beginning in 2005, and have now enhanced their affiliation. IIACSS, the pioneer in Iraqi survey research, working together with Edison, will provide project and client management services to government, NGO, media and corporate clients in the United States and Europe seeking quantitative or qualitative research of the Iraqi populace.

IIACSS was established in 2003 as the first survey and market research firm in Iraq. Led by its CEO, Dr. Munqith Daghir, the company has enjoyed continued growth since its founding, despite often very challenging research conditions. In addition to conducting influential national public opinion surveys, IIACSS is the first company in Iraq to offer a continuous, bi-monthly nationally representative Omnibus survey.

IIACSS also provides qualitative services throughout Iraq, having completed more than 200 focus groups. With a large staff of experienced moderators and four different research facilities located throughout Iraq, IIACSS can provide a thorough qualitative research program to commercial and government clients. Working together, Edison and IIACSS will provide those seeking information on the Iraqi consumer opinion or market research with the highest quality services.

Services in Iraq include:

Public opinion polling for media
Surveys for government entities and NGOs
Election exit polling
Consumer exit polling
Media audience measurement
Brand image testing
Product testing
Activities monitoring and evaluation
Mystery shopping

For more information, contact Edison today!