consumer survey services
Explore our consumer survey services listed below. We’re confident that you’ll like what you see. And when you have pressing questions of your own, just ask us.
consumer polling to help your business
Edison is a global leader in opinion and market research. We perform telephone surveys, focus groups, one-on-one interviews and dial testing. In addition, we offer a full suite of Internet research offerings, from qualitative to quantitative. We can provide the strategic information you need to grow your business.
We have transferred our skills and experience performing political exit polls to surveying consumers worldwide, wherever they shop, work or play.
We have completed research projects in Argentina, Austria, Azerbaijan, Bahrain, Belgium, Bulgaria, Canada, Czech Republic, Denmark, Egypt, England, Finland, Germany, Hungary, Iceland, Iraq, Ireland, Jordan, Kuwait, Lebanon, Mexico, Morocco, Northern Ireland, Pakistan, Puerto Rico, Russia, Scotland, Switzerland, Tunisia, Ukraine, United Arab Emirates, US Virgin Islands and Wales.
For more information on how we can help your business, contact us today!
public opinion research services
we measure so you can know
Edison Research offers public opinion research services to a wide range of clients, adhering to the highest standards in survey methods. We carefully maintain our standing as a leading non-partisan provider of opinion research services and we pride ourselves on an unbiased focus.
Corporations, news organizations, magazines, broadcast and cable television networks, lobbying groups, PACs and trade organizations are putting our skills to use, and we can provide your company or organization with credible data you can trust.
Edison is a member of AAPOR (American Association of Public Opinion Researchers) and follows their research guidelines.
For information on how you can learn what people are thinking, contact us today!
social media research
we monitor the trends
More and more companies and brands are reaching out on social networking sites like Facebook and Twitter to build relationships with current and potential customers. Determining whether or not your efforts are truly changing consumers’ hearts and minds requires a marriage of server-based AND survey research.
Edison is a recognized thought leader in social media research, and we have been tracking general consumer adoption of social media for several years. We combine online and offline research methods to provide a true 360-degree view effectiveness of your social media campaigns.
Read our recent study on Twitter or see our look at frequent social networkers for examples of how we gain insight into online behavior that translates into offline actions.
To learn how you can get better leverage from your social media efforts, contact us today!
middle east market research services
a wealth of experience
Edison Research has established itself as one of the most experienced survey research companies working in the Middle East. We work with media, corporate and government clients in the Gulf States and the Levant, conduct weekly surveys in Abu Dhabi, Egypt, Iraq, Jordan, Lebanon and Morocco and have completed periodic research projects in Bahrain, Dubai, Kuwait, Pakistan and Tunisia. Our expertise includes surveying both native populations and expat populations.
Edison recently conducted a large, multi-country survey of the region on behalf of a large policy group representing an American agricultural interest. Those findings were used to develop a successful marketing and public relations campaign throughout the Middle East. In addition, In addition, we have provided research for the U.S. Government-sponsored radio station “Radio Sawa” since 2001.
We are pleased to offer market research services in the following Middle East countries:
- Afghanistan Market Research
- Bahrain Market Research
- Cyprus Market Research
- Egypt Market Research
- Iran Market Research
- Iraq Market Research
- Jordan Market Research
- Kuwait Market Research
- Lebanon Market Research
- Libya Market Research
- Oman Market Research
- Palestine (PNA) Market Research
- Qatar Market Research
- Saudi Arabia Market Research
- Sudan Market Research
- Syria Market Research
- United Arab Emirates Market Research
- Yemen Market Research
For more information on our capabilities in the Middle East, contact us today!
middle east market research FAQs
How do research procedures in the Middle East and Africa different than in the rest of the world?
Face to face research, often in people’s homes but also in public locations, is the most common methodology for conducing statistically reliable research in the Middle East and Africa. While telephone research is prevalent in the United States and Europe, varying levels of phone penetration and other cultural issues in the Middle East and Africa often make this method less reliable. Online research is used less often for public opinion or market research studies with the lack of reliable online panels and lower online penetration among the population being the primary reasons. However, phone and online surveys are a viable methods for some business to business studies and executive interviews, or for consumer studies where the client provides contact information for potential respondents.
How do Edison’s Out of Home Research skills translate in the Middle East and Africa?
Edison is a leading provider of consumer face-to-face research around the World and has conducted studies in almost every imaginable venue. Edison Research has conducted commercial research at locations including sporting events, movie theaters, shopping malls, restaurants, airports, cruise ships, office buildings, conventions and conferences, train and bus stations, museums, and medical centers. While, the ability to conduct research at specific types of locations depends on many factors including permission issues and local customs, Edison’s consumer research in the Middle East and Africa continues to grow.
What types of research studies be conducted in the Middle East and Africa
Edison Research conducts both qualitative and quantitative research in the Middle East and Africa. For commercial clients, Edison provides market need and competitive environment studies. For government client and NGOs, Edison conducts public opinion research studies on social and political topics. One specialty is working for media clients including television, radio and social media companies. These studies include content testing and audience research.
Are election exit polls possible in the Middle East and Africa?
Edison Research has conducted surveys in many challenging research environments including Venezuela, Azerbaijan and The Republic of Georgia. While each country is different and requires different strategies, we have demonstrated that our procedures and statistical models work all around the World. Our recent experience in Iraq has opened up a whole new region for election exit polling. Partnering with a local NGO (EIN of Iraq), Edison successfully completed Iraq’s first exit poll on April 30, 2014 for the Parliamentary Election. The exit poll was conducted at 324 polling locations among 61,667 voters. Edison provided an estimate on seat allocation on election night, correctly predicting the order of finish. Exit polling provide election analysis for media clients or act as a mechanism to help validate the propriety of election results. Edison looks forward to bringing this important methodology to other countries in the Middle East and Africa.
How can Edison Research conduct research in so many countries when its headquarters are in the United States?
Edison has worked hard over the past twenty years to identify a strong network of research partners around the world. We have sought out partners who share our deep commitment to data quality and research integrity. Edison staff has met with and trained most local partners in person to insure each is following our quality check procedures.. These research partners provide local staff as interviewers and supervisors, and work as a team with Edison Staff to navigate local customs and challenges.
What are Edison’s quality control procedures for research in the Middle East and Africa
Edison employs thorough training and quality check procedures for all its studies in the region. In-person, video and teleconferencing are used to continually keep clear lines of communications open and to ensure proper management of the process from start to finish. Daily progress reports are sent to Edison and survey data is sent regularly to Edison throughout the project (not just at the end) so that quality can be judged while the survey is in progress.
africa market research
Edison Research has a rapidly expanding presence in Africa, with the ability to complete research projects in most countries on the continent. Edison’s core experience in Africa includes studies in the Democratic Republic of the Congo, Egypt, Ivory Coast, Kenya, Mali, Mauritania, Morocco, Senegal, and Tunisia. Edison works with corporate, government and NGO clients in Africa, conducting quantitative and qualitative studies. Edison’s position as the premier election exit polling firm in the world makes it the ideal partner for NGOs or media entities interested in exit polling in Africa.
We are pleased to offer market research services in the following African Countries:
access our consumer surveys archive
we’re how you know® Edison Research has a long, rich history providing consumer survey research. We invite you to explore our archive of well-received, publicly available consumer survey research.